伟德客户端2024-2025學年春季學期拟開設國際課程簡介

為推動本科專業“雙一流”建設，落實國際化發展戰略，進一步加強國際化教育水平，伟德客户端于2025年春季學期已邀請海内外知名專家、學者開設國際課程5門，校内教師開設國際課程2門，共計7門國際課程。

課程簡介統一整理如下，歡迎同學們選課！

【校内教師國際課】

課程名：企業經營模拟

課程代碼：G06000052

授課教師：朱曉武教授

課程簡介：本課程以法商管理為理論基礎，在規則中博弈，重視企業運營的實務操作，把法商管理與企業運營實踐密切融合，依托計算機模拟軟件，讓學生組建團隊，分别擔任總經理、生産經理、營銷經理、财務經理、人力資源經理等職務，按照市場規則分期做出經營決策，在計算機模拟的市場環境裡進行競争，多期經營後按企業的績效給出評價。在教學中可以實現每周7*24小時随時随地通過手機、平闆電腦、筆記本電腦等接入互聯網進行學習和反饋。通過企業經營模拟，培養學生對法商管理的理解和對規則的認識，提升經濟管理知識的綜合運用能力、對經營環境進行判斷并做出決策的能力、組織協調能力和團隊合作精神。讓學生站在企業高層領導的位置上來分析、處理企業面對的戰略決策問題，親身體驗企業決策中的“酸、甜、苦、辣”，使學生領悟市場經濟中的“意會性知識”，實現學生的實踐能力培養。本課程與全國高校企業競争模拟大賽（中國高等教育學會全國普通高校大學生競賽目錄[賽項序号73]）相互促進，以賽促教、以賽促學、學賽結合，通過本課程的學習，學生已經在全國大賽中多次獲得優異成績。

Course Name: Business Simulation

Course Code: G06000052

Teacher: Prof. Zhu Xiaowu

Course Introduction: This course is based on the theoretical foundation of law and business management, playing games within the rules, and emphasizing the practical operation of enterprise management. It closely integrates law and business management with enterprise operation practices by computer simulation software. Students form teams to take on roles such as General Manager, Production Manager, Marketing Manager, Financial Manager, and Human Resources Manager, making business decisions in phases according to market rules and competing in a computer-simulated market environment. After multiple periods of operation, evaluations are given based on the performance of the enterprise. The teaching approach allows for 24/7 access to the internet for learning and feedback through mobile phones, tablets, laptops, and other devices. Through enterprise operation simulation, the course cultivates students' understanding of law and business management and their awareness of rules, enhancing their comprehensive application ability of economic management knowledge, their ability to judge the operating environment and make decisions, their organizational coordination ability, and their team spirit. Students are placed in the position of top leaders to analyze and deal with strategic decision-making issues faced by enterprises, experiencing the "ups and downs" of corporate decision-making, enabling students to grasp the "tacit knowledge" in the market economy, and achieving the cultivation of students' practical abilities. This course promotes mutual development with the National Business Competition Simulation Contest (China Higher Education Society National Ordinary College Students Competition Catalog [Event No. 73]), using competitions to promote teaching, learning, and integrating learning with competitions. Through the study of this course, students have achieved excellent results in national competitions.

課程名：多元法律環境财富管理與安排

課程代碼：G06100192

授課教師：孟令星

課程簡介：本課程是面向全校學生開設的通識選修課程。開設本課程，旨在通過理論教學與實踐操作訓練，使學生掌握财富管理基礎知識、資産配置原理、了解财富管理中各投資規劃領域概念，為股權投資、财稅規劃、養老繼承規劃等後續課程奠定必要的知識與技能基礎。本門課程一共分為8個部分：财富管理基礎目标、金融投資規劃、稅務籌劃、教育規劃、養老與退休規劃、保險與風險管理安排、不動産與股權投資規劃、企業控制權與傳承規劃。通過本課程的學習，學生能夠全面了解并掌握世界主流國家多元法律環境下财富管理的核心技能。同時，本課程對提升國際化視野，提高專業英語水平及口語表達能力也有很大幫助。

Course Introduction: This course is a general elective course offered to all students in the university. The purpose of offering this course is to enable students to master the basic knowledge of wealth management, the principles of asset allocation, and understand the concepts in various investment planning fields in wealth management through theoretical teaching and practical operation training, thus laying the necessary foundation of knowledge and skills for subsequent courses such as equity investment, fiscal and tax planning, and pension inheritance planning. This course is divided into eight parts in total: basic goals of wealth management, financial investment planning, tax planning, education planning, pension and retirement planning, insurance and risk management arrangements, real estate and equity investment planning, and corporate control and inheritance planning. Through the study of this course, students can comprehensively understand and master the core skills of wealth management under the diverse legal environments of the world's major countries. Meanwhile, this course is also of great help in enhancing international vision, improving professional English level and oral expression ability.

【外教國際課】

課程名：創新與政策的商業分析

課程代碼：G06100162

國際教師姓名：Yi Zhang

所屬單位：悉尼科技大學

個人簡介：張嶷博士現為澳大利亞悉尼科技大學計算機學院以及澳大利亞人工智能研究所副教授，2019年澳大利亞研究理事會DECRA優秀青年基金獲得者。擁有管理科學與工程與軟件工程雙博士學位。曾于2011-2012年間訪問佐治亞理工大學公共政策學院，2022-2023年間訪問墨爾本大學數學與統計學院。

張嶷博士專注于文獻計量學、技術創新管理領域與數據挖掘等信息技術的整合與交叉研究，共發表學術論文100餘篇（高被引論文4篇）。

張嶷博士擔任Technological Forecasting and Social Change執行主編、IEEE Transactions on Engineering Management與Scientometrics等雜志副主編以及Frontiers in Research Metrics and Analytics專欄主編。

課程簡介：The course Business Analytics for Innovation and Policy is to systematically introduce the knowledge base (including key concepts, methodologies, and analytic tools) and research frontiers of business analytics, and particularly highlight its applications in innovation and policy studies. Real-world cases demonstrating the use of business analytics in informing science policy and entrepreneurship further extend the breadth and depth of the understanding.

Introduction ：The course Business Analytics for Innovation and Policy is to systematically introduce the knowledge base (including key concepts, methodologies, and analytic tools) and research frontiers of business analytics, and particularly highlight its applications in innovation and policy studies. Real-world cases demonstrating the use of business analytics in informing science policy and entrepreneurship further extend the breadth and depth of the understanding.

This course is designed to provide a general platform to inform students the state-of-the-art techniques and applications in terms of data analytics in business intelligence, with a specific focus on innovation and policy studies. Specifically, this course incorporates tech mining and science of science as the key framework and packs a set of advanced information technologies and broad bibliometric indicators. Modern concepts and knowledge in science, technology, and innovation policy are particularly applied to interact with specific cases, such as technology roadmapping, technology deliver systems, and competitive technical intelligence. Aiming to answer “what - who - when - where - how - why” questions, this course closely engages practical cases, including emerging technologies (e.g., dye-sensitized solar cells), disciplinary interactions (e.g., data science vs. policy analysis), and global urgent interests (e.g., the CoVID-19 pandemic), and students will gain the chance to practice business analytics as an effective tool in empirical case investigations.

課程名：全球商務環境解析與管理前沿問題研究

課程代碼：G06100182

國際教師姓名：YONGLIN SUN

所屬單位：Goodman School of Business, Brock University

個人簡介：孫教授于 2013 年加入古德曼伟德客户端，他曾在猶他谷大學伍德伯裡伟德客户端教授國際商務和跨文化管理課程兩年。孫教授的研究重點是跨國戰略、公司和業務單位戰略、跨社會的制度相對性、比較企業制度、跨文化管理以及東亞的商業實踐。孫教授擁有美國西部大學 Ivey 伟德客户端工商管理博士學位、耶魯大學碩士學位和南開大學學士學位。他目前教授國際商務和跨國管理課程。

在從事學術研究之前，孫教授曾在中國聯通擔任高級執行經理。他還曾在矽谷擔任高級市場顧問。

課程簡介：近年來，商業世界出現了前所未有的不确定性，帶來了巨大的挑戰，尤其是在國際運營方面。本課程有助于理解和解決國際商務中的問題，這些問題包括但不限于：國際運營的文化、政治、法律和經濟環境，影響國際貿易的機構，國際擴張背後的理由和動機，進入模式的選擇，對外國商業慣例的理解，以及國際商務戰略的制定和實施。

本課程的主要目标是幫助學生了解國際商務的基本原理，培養學生對國外環境中不可預測的力量的理解，并探索經濟發展、國際貿易和國際機構（政府和私人）如何影響企業管理人員在全球範圍内執行公司戰略的方式。最後，學生應能理解關鍵概念，培養批判性分析情況和制定可行解決方案的管理能力，并能以口頭和書面形式，單獨或與團隊有效地交流情況和解決方案。

教學方法是講座、案例研究、課堂讨論研讨會和團隊項目相結合，重點放在課堂讨論上。學生的預習、到場和參與是這種教學方法發揮作用的關鍵。課堂準備必須超越描述性事實，在課堂讨論中，你必須用課文中的事實或當前的問題來支持你的論點。

Introduction ：In recent years, the business world has witnessed unprecedented uncertainties that posed enormous challenges, particularly in international operations. This course helps to understand and address those issues in international business which include, but not limited to, cultural, political, legal, and economic environments for international operations, the agencies affecting international trade, the rationale and motives behind international expansion, the choice of entry modes, understanding of foreign business practices, and formulation and implementation of international business strategies.

The major objectives of this course are to help students understand the fundamentals of international business, to develop an appreciation of the unpredictable forces of foreign environments, and to explore how economic development, international trade, and international agencies (government and private) shape the ways business managers carrying out firm strategies in a global context. At the end, students are expected to understand the key concepts, develop managerial capabilities for critically analyzing situations and formulating feasible solutions, and communicating the situations and solutions effectively both orally and in writing, individually and with team.

The teaching method is a combination of lectures, case studies, class discussion seminars, and team projects, with the emphasis focused heavily on class discussions. Student preparation, presence, and participation are essential for this teaching method to work. Class preparation must go beyond descriptive facts, as we will not have time to explain or reiterate text information in the classroom. In class discussions, you must back up your arguments with the facts from the text or current issues.

課程名：會計信息系統

課程代碼：G06100122

國際教師姓名：阮金聲

所屬單位：中正大學

個人簡介：阮金聲博士現為中正大學訊息管理學系副教授，曾在該校企業管理學系、會計學系任教，主要教授管理訊息系統、會計訊息系統、訊息系統項目管理和電子商務等本科、碩土、博士班到EMBA的課程。阮金聲老師曾擔任過中正大學教務、研發和推廣教育相關行政工作，以及政府部門和企業的訊息系統推動、訊息系統管控和智能城市發展等顧問工作。

阮博士的研究興趣在訊息系統的推動、管控和數據應用，以醫療産業為主要研究對象，同時逐漸研究高齡照護相關的議題。

課程簡介：企業資源計劃（ERP）系統已在企業中廣泛實施，成為組織提高運營效率和決策質量的工具。隻有當系統得到妥善的實施和管理時，其作用才能得到體現；否則，它們很容易被濫用，從而出現财務欺詐和隐私洩露等問題。本課程介紹業務流程和信息控制概念以及常見的 ERP 流程控制應用。課程幫助學生掌握如何對業務流程實施有效的内部控制，并在管理中為ERP 系統配套實施安全機制。

Introduction ：

Enterprise Resource Planning (ERP) systems have been widely implemented in business. These systems provide the organizations tools to enhance their operation efficiencies and decision quality. These benefits can be attended only when the systems are well implemented and managed. Otherwise, they can be easily abused to provide a pathway to efficient financial frauds and privacy breaches. This course introduces the business process and information control concepts and common ERP processes control applications. The students will understand how to implement effective internal controls to the business processes and the security mechanism to the supporting ERP systems after finishing this course.

課程名：運籌學導論

課程代碼：G06000202

國際教師姓名：阮金祥

所屬單位：東吳大學

個人簡介：阮金祥博士現為東吳大學伟德客户端院長、教授，曆任企管系副系主任、系主任、國際商管學程主任及總務長等行政職務，創辦企管系EMBA及全英文授課之國際MBA。

阮博士曾獲選美國傅爾布萊特資深學者赴美補助，前往美國普渡大學管理學院擔任訪問教授，并主授管理科學；另亦曾受聘任教于浙江大學、哈爾濱工業大學、蘇州大學、香港理工大學、美國俄亥俄州立大學等大學，于内地及香港等處教授EMBA/MBA/本科班。

他的研究主要為管理科學模型之應用，包括結合質量管理與存貨管理之生産問題，以及供應鍊管理相關議題。目前對行為經濟學中不理性決策産生興趣，正着手研究中。

課程簡介：“運籌學導論”的主要研究内容在于利用有限資源(如人力、财力和物力)，發揮其最高效能，以最經濟之成本，有效達到目标。自從二次世界大戰以來，管理科學不論在理論上與應用上，均有快速成長。最近幾年更由于計算機之運算能力快速成長，使得計量管理技術日見普遍。本課程各大學院校有關管理學科多列為必修科目。然而，許多學校及老師對此課程之教學，仍以理論之介紹與公式之推導為導向，一則因為公式之推導過程之理解有助其在實務上應用與解釋，一則便于學生爾後繼續進修與深造。然而，對于初學者而言，尤其是非理工科系之學生而言過于艱難，以緻無法充分吸收，而喪失學習之興趣。有鑒于此，本課程以實務為主要導向方針，配合計算機軟件 Excel 作為解題工具來解決實際問題，俾使學生對本課程産生興趣，具有科學分析與解題之基本觀念。

Introduction ：This course will stress the use of personal computers and spread sheet-based optimization software (Excel Solver). The tremendous power and computing capabilities of the personal computer allow the student to rapidly solve and interpret the results of a given model. The results can be examined in the context of the decision problem and the model can be quickly revised if necessary. This course will particularly emphasize the "art" of formulating decision problems as optimization models. The student will be required to formulate, solve, and interpret optimization models for applications from various areas of management including operations management, marketing, accounting and finance.

撰稿：教學科研辦

審稿：熊金武

審核：徐慶