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【論文】王霆,高迪:《How does psychological resilience influence subjective career success of Internet marketers in china A moderated mediation model》

2022-12-23  Clicks:

王霆,高迪:《How does psychological resilience influence subjective career success of Internet marketers in china? A moderated mediation model》,刊發于《Frontiers in Psychology》2022年8月。

摘要:

In this study, the research objective of psychological resilience refers to the emerging professional group of Internet marketers under the background of the COVID-19 pandemic environment. This paper studies the effect of the psychological resilience of Internet marketers on their subjective career success. The result shows that Internet marketers’ psychological resilience has a positive impact on their subjective career success. The work engagement of Internet marketers plays a mediating role in the relationship between psychological resilience and subjective career success. Meanwhile, Internet marketers’ workload positively moderates the mediating effects of work engagement. This study starts from the perspective of positive psychology to investigate the psychological resilience of Internet marketers and broadens the scope of application of positive organizational behavior and psychology.

上一條:【論文】邵開愚,Maddy Janssens:《Who is the Responsible Corporation? A multimodal analysis of power in CSR videos of multinational companies》
下一條:【論文】王霆,李世清:《Relationship between Employment Values and College Students' Choice Intention of Slow Employment A Moderated Mediation Model》

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